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13.06.16 - 3pm

A Bronze Effie award for Belgian Red Cross Flanders


Last Friday Red Cross Flanders and our partner Duval Guillaume secured a Bronze Effie at the Effie effectiveness awards, and we’re very, very proud to have put in our contribution, providing the rebranding and renewed website.

 

We strived for the website to be more than a website, turning it into a content driven platform with a permanent call for support on all levels. A tool to connect the organisation’s top and bottom on brand objectives. It now actively reflects the richness of activities and the social responsibility of over 15.000 volunteers, incorporating the 250 local branches. All built up from a user’s perspective, facilitating the possibility to easily support and donate to those in need. 

 

The new model made for a huge increase in users (40%), PR and most importantly: engagement in the form of volunteers, donations and blood donors. Over 2.000 possible blood donors have registered since the launch, accompanied by a 2,5% increase in volunteers and a staggering 52% increase in money donations to top it off. 

 

“And that’s exactly why we’re so proud and excited that Rode Kruis-Vlaanderen was able to claim this award. The Effies are about effectiveness and bottom-line business impact, and that was of course the goal all along.” Kristoffer Dams, CTO nine o'clock somewhere.

 

Find out more about our work for Belgian Red Cross Flanders here.