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Bobbejaanland Halloween

Once a year Bobbejaanland is a slightly different kind of fun. Scary fun that is. During last year’s Halloween the theme park introduced two new mazes, two new scare zones and a monster invasion themed nocturne. We created the Halloween campaign, but we have to admit, we almost pissed our pants making it. Almost.

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Everybody’s online these days. Even your grandma. So guess what we focused on? Online, right.

We created a campaign video which - we're sure of it - scared everyone and published it on the web.

Cinemagraphs of the creeps haunting Bobbejaanland during Halloween spread the word about the 2 new mazes, 2 new scare zones and 2 existing mazes.

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Last but not least, next to the creepy video campaign and the cinemagraphs, the launch of the campaign site was an important aspect of the entire online campaign.

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